The future of business discovery.

DominAIt is the practice of structuring and publishing content so Google’s AI Overview selects and cites your business as the authoritative source. It is the successor to SEO for a search world where the answer appears instantly, above the links, and the user rarely scrolls. If you are not in the Overview, your business is invisible.

SEO competes for a ranking position so a person clicks through to your site. DominAIt competes for a citation inside the Google AI Overview, where the decision now happens before anyone scrolls to the links. SEO gets you on the menu. DominAIt makes you the recommended dish. You need both, and they reinforce each other.

Roughly 65% of searches now end without a click, because Google’s AI Overview answers the question on the page. Your customers are reading the AI’s recommendation and acting on the two to four brands it names. If your competitors are in that Overview and you are not, you have lost the sale before the customer ever reached your website.

DominAIt (Publisher Generative Engine Optimisation) is our proprietary methodology for creating content that Google’s AI can verify, trust and cite in its Overviews. It combines passage-level citability, entity engineering and documented expertise, then publishes it across a network of trusted Australian news mastheads.

We publish authoritative, fact-checked articles about your category across our network of trusted Australian news publishers, structured so Google’s AI extracts and cites them. Google weights established news mastheads far more heavily than brand-owned sites. We engineer your entity into that trusted layer, so the AI associates your brand with your commercial topics.

Brand-owned websites are cited in only around 9% of Google AI Overviews, while trusted publisher content is cited roughly 45% of the time. Google’s AI leans on sources with documented experience, expertise, authoritativeness and trust. A masthead like Shepparton News carries that authority. Your own blog, for the AI’s purposes, does not.

It runs in six stages: discovery (you give us your target prompts), proposal (we map a content plan and you approve it), booking, content creation with your sign-off, going live across the publisher network, and ongoing reporting. You approve the strategy and every article before anything is published.

Authoritative, category-defining articles built to DominAIt specification: answer-first introductions, comparison tables, question-led sections and proper schema markup. Every piece is written in Australian English, fact-checked, and reviewed by you before it goes live. We do not produce low-quality, high-volume filler. Quality is what Google cites.

Yes. Nothing is published without your sign-off. You receive every article with the ability to mark up and request changes during the QA stage. Your brand, your voice, your approval.

No, and that is deliberate. We focus on the commercial and “best of” searches where Google triggers an AI Overview and names a short list of brands, the moments that drive real buying decisions in your category. We identify exactly which searches matter for your business, then engineer your presence into those answers.

Most campaigns begin showing movement in AI Overview citations within the first few weeks, with authority compounding over the contract term. DominAIt is not a one-off hit. Each published article strengthens the entity associations Google holds about your brand, so visibility builds month on month. This is why we contract for a minimum of twelve months.

We track citation-based metrics, not just clicks: business coverage, number of mentions, average business position and share of voice across your target searches. You receive a regular business report showing how often Google’s AI names you in your category, and how you compare to competitors.

DominAIt compounds, so one-off articles do not move citation rates. Building durable authority in Google’s knowledge graph takes a sustained body of trusted content. A twelve-month minimum gives the campaign time to establish your entity, accumulate citations and hold position against competitors who are doing the same.

We have engineered Google AI Overview citations for businesses across finance, property and professional services using regional mastheads, including local mortgage and best-of category pieces that now surface in the Overview. Customers who arrive via an AI citation also tend to convert at a markedly higher rate, because Google has effectively pre-vetted the recommendation.

DominAIt is a subscription, priced by ambition. Local campaigns suit businesses targeting “near me” and suburb-level searches, City campaigns suit capital-city category dominance, and National campaigns suit category leaders competing Australia-wide. We scope the right tier in your proposal. All campaigns run on a six or twelve-month term.

Businesses and brands that want to own their category in Google AI Overviews: finance, property, automotive, travel, professional services and beyond. It suits anyone with a clear entity and a defined commercial category, from established local operators to national category leaders. It does not suit businesses without entity clarity or those wanting one-off articles.

Book a discovery conversation. We will look at how your business currently shows up in Google AI Overviews for your category, identify where competitors are winning, and map a content plan to close the gap. You approve the strategy before anything goes live.